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Others replicated the ornate details of 18th-century chinoiserie or the embellishments of Queen Anne furniture. This included making pieces inspired by historic European furniture, like the popular French provincial–style Touraine bedroom and dining group that borrowed its curves from Louis XV-era furniture. This focus on design, which few other furniture companies were committing to at the time, allowed Drexel to respond to a variety of new and traditional tastes. One of Drexel’s early innovations was to employ staff designers, something the company initiated in the 1930s. The first offerings from Drexel Furniture were simple: a bed, washstand and bureau all crafted from native oakwood, sold as a bedroom suite for $14.50. In 1903, in the small town of Drexel in the foothills of North Carolina’s Blue Ridge Mountains, six partners came together to found a company that would become one of the country’s leading furniture producers. In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library ( in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620.While vintage Drexel Furniture dining tables, dressers and other pieces remain highly desirable for enthusiasts of mid-century modern design, the manufacturer's story actually begins decades before its celebrated postwar-era Declaration line took shape. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada. It is published for the benefit of furniture retail executives. For more information about DeWald & Associates visit or call (704) 896-7444.įurniture World is the oldest, continuously published trade publication in the United States. DeWald & Associates helps companies establish strong brands and achieve market leadership in print and on the web. offers the broadest assortment of wood and upholstered furniture with respect to styling and price of any manufacturer in the middle and upper-end segments of the industry.įounded in 1992, DeWald & Associates Advertising is a full-service, integrated marketing communications firm working with businesses throughout the Southeast on web site development, advertising, marketing, and public relations. With two well-positioned residential product brands -Drexel Heritage and Lillian August -and a significant contract business, Drexel Heritage Furnishings, Inc.
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The result is a very appealing web site that strongly reinforces the strengths of the Drexel Heritage & Lillian August brands.ĭrexel Heritage Furnishings is a part of LifeStyle Furnishings International, the world's largest home furnishings manufacturer, with sales in excess of $2 billion. We literally created a mini commercial at the site portal, using FLASH to give individual rooms a dynamic appeal through the inclusion of moving graphics and sound. "Drexel Heritage and Lillian August are two of the top names in the industry and we had to ensure that their sites really spoke to the beauty and quality of their pieces. "Our agency challenge was to provide a rewarding experience for the discriminating consumer while at the site," said Jeff DeWald, president, DeWald & Associates.
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The agency won the project based on their web design experience for other top names such as Milliken & Co., as well as, full service banking web sites and regional NC tourism sites. The furniture sites feature moving graphics and sound that provide an enhanced web experience for the viewer with a fast connection.ĭrexel Heritage Furnishings and Lillian August Designs turned to DeWald & Associates Advertising of Davidson, NC as their new media partner for the project. Two of America's leading home furnishings companies have hit the web for this year's Market with a completely redesigned look that includes leading edge FLASH web technology.